How Coaching Transforms Traditional Training into Lasting Results

In most organizations, training is the default solution to performance gaps. New systems? Train. Leadership challenges? Train. Sales not hitting target? Train.

And while training is valuable, here’s the truth: training alone rarely sticks.

Why? Because training often delivers knowledge but not behaviour change. People leave sessions motivated, armed with slides and notes, but when they return to their day-to-day environments, old habits resurface. Information gets lost in the noise of urgent tasks. The investment in training quickly diminishes unless something bridges the gap between learning and doing.

That “something” is coaching.

Coaching transforms training from an event into a process. It helps individuals:

• Apply concepts in context – translating theory into actions that fit their role, team, and environment.

• Identify personal barriers – uncovering habits, beliefs, or energy drains that derail progress.

• Stay accountable – ensuring new behaviours are not only practiced but embedded.

• Adapt and evolve – because no two people or teams apply training the same way.

For individuals, supplementing training with coaching means sustainable personal growth, not just temporary inspiration. For L&D teams, it means better ROI on every program, because coaching ensures training lives beyond the classroom.

So, the next time you invest in training, whether for yourself or your organization, ask: “How will we make this stick?” If the answer doesn’t include coaching, you may already know why results fall short.